Think of some of your favourite brands. If you were describing them as a person to someone, how easy is that to do? With some brands such as Nike and Virgin I can really get a sense of who they’d be as a living, breathing person.
“Yes but those brands have huge budgets, there’s no way I could achieve that, especially for a B2B business, right?”
These four little letters have been flooding the internet of late. Although nowhere near as good as KFC or LOL in the acronym stakes, if you run a small business, you should definitely know about them. GDPR stands for General Data Protection Regulation … and will be soon replacing the current Data Protection Act. It affects all businesses who are either ‘controllers’ or ‘processors’ of personal data, either of their employees, customers, clients or suppliers.Read More
"Personal branding is the practice of people marketing themselves and their careers as brands. ...Personal branding is essentially the ongoing process of establishing a prescribed image or impression in the mind of others about an individual, group, or organisation." Wikipedia
When we started Mac&Moore I quickly identified that to create an impact and get noticed we were going to have to think carefully about our personal brand. Our business is a reflection of us and an instant first impression on any potential customer. There is no mistaking that we’re two independent young women with a point of view from current advertising trends to our disdain for mansplaining. Especially in the ever-changing digital world it’s important to show your personality, values and opinions whilst standing out. We’ve found humans connect with stories and content that resonate with them.Read More
After 14 months of riding the self-employment rollercoaster I wanted to share with you some of the things i've learnt along the way. So without further ado, here are my top 5 things to consider before setting up on your own or going freelance. From first-hand experience.Read More