The Female Focus: Rosh Thanki
We got the opportunity to have a natter with the lovely Rosh - an award-winning trailer editor, creative lifestyle instagrammer, neon worshipper and aspiring unicorn. We talk female role models, how to up your social media game and why community over competition is so important.
Tell us a bit about yourself!
I'm a 25-year old award-winning Creative Editor at the innovative agency, Ignition Creative, who never graduated from University. I got seduced into the world of work during my placement year and have worked for BBC Worldwide, NBC Universal, and Discovery Channel. I produce and edit anything from Trailers, to Social Content - yes, that does mean I'm a GIF Queen! Plus, I'm also a Colourful Content Creator on Instagram, as I use my vibrant lens to shine a spotlight on the best design details in the wild. Essentially recommending the colourful hotspots in London and beyond!
What have been the personal and professional barriers you've faced and how have you overcome them?
When I was younger, I was lucky to be academically gifted and so many people assumed I'd be going to University to study medicine. Although Grey's Anatomy was one of my favourite TV shows, I knew I wanted to be in the creative field. Fortunately, my parents were super supportive of my decisions and were happy for me to go off and study Graphic Design. Without their help and guidance who knows what career I could've been pressured into.
In my professional career, the worst kind of barriers I've encountered were glass ceilings. In the larger, corporate companies I'd worked for previously, I encountered them frequently. I'd outgrow my role and then be frustrated that I couldn't progress, and I knew I was getting underpaid for the level of work I was producing. I only overcame this by deciding to work for a smaller company, where your curiosity and growth is cultivated and encouraged. I'm excited to go into work every day and know that my wings aren't being clipped. It was important to understand how things work at the larger companies and I'm proud to have their names on my CV but I know they're not the best places for me to learn and mature.
As a creative - where do you find your inspiration?
As a Creative Editor, I can do some research online and then have a discussion with a colleague. This usually gets my brain firing. I personally find thinking out loud with someone else helps to generate the best ideas. Sometimes I find intensely thinking about a problem then putting it out of my mind usually makes a great solution come out from nowhere. Usually in the shower or when I'm out with friends. The hardest thing is switching off from my job, so I try to rest my brain as much as possible. Which is why I also tend to go to galleries and exhibitions a lot for my Instagram. It helps to not be so focussed on one thing, as overthinking something can drive you crazy.
What advice would you give when starting out on social?
"Have a clearly defined subject area. Really think about what interests you and what makes your voice unique to anyone else's. Don't just copy what everyone else is doing, do what is right for you. Also engage with people. Social media is made to be sociable. I've made some great friends through the app. "
You're currently working at Ignition Creative London and have praised the company for their culture and strong female leadership - how has this made a difference to you personally?
It's made such a huge difference to me personally. I now have a strong female mentor who I really look up to. She's someone who proves that women can have it all. She's a leader that everyone respects but isn't intimidated of. She hasn't compromised her personality or integrity to get to the position she's in. She's a fierce advocate for everyone in the company but will tell you straight if you're in the wrong. You know those moments you see on TV when a girl turns around and says, "I want to be her"? Well, one day I hope to be just like our MD, Gemma Stone.
Who were your female role models growing up?
Apart from my extremely hardworking and nurturing mother, I turned to Film and TV for my role models when I grew up. To be more precise, it was Sarah Connor from Terminator 2 who I looked up to. Even though she was a fictitious character, she showed just how badass women can be. She had so much courage in her convictions, even when everyone around her told her she was crazy. She was fiercely protective over the people she cared about and looked stunning even when she wasn't trying to. It's no wonder I ended up working in the entertainment industry, right?
What is your advice to young girls looking to break into the creative industries?
Gain as much experience as possible. I always look back at my time at University with fondness as I knew it was the place that helped me grow up. But only having a degree on your CV won't help you stand out from other candidates. Working in industry is a big leap from what you've studied, so try to do as many internships as you can. It's the best way to spend your summer holidays as it can fast track you into your first job much quicker than your peers.
Who's a 'woman to watch'? Of course you can name more than one!
There are so many women I could name in this category, I could easily list about twenty different women. But I think Leyya Sattar and Roshni Goyate who are the co-founders of 'The Other Box' deserve some recognition. They've created an award-winning platform which champions increasing diversity in the creative industries. They've built this incredible Facebook group which is such a thriving and positive community. I know a lot of people who have benefitted from it, including myself.
You've spoken before about Community over competition. Why is THIS so important?
"I believe in this so fiercely because the I think the worst reputation that us women have is how nasty we can be towards one another. Especially when there's no need to be. Women should always be championing other women in all aspects in life. Imagine how much easier things would be if we all collaborated with each other? We can easily waste so much time and energy in believing other people are our enemy when life would be so much simpler if they were just our friend."
Piece of advice you could give your younger self?
Worry less as it all works out in the end. Everything really does happen for a reason.
What's your favourite quote?
"I live in a world of fantasy, so keep your reality away from me. I see what I want, I want what I see and that is all okay with me." - Itzah C. Kret. - It's important to have your vision and not let anyone cloud that.
What's next in the world of Rosh?
In my professional career, I'll be focussing more on finding opportunities for developing creative social executions for our clients. In the entertainment industry, social media is the platform where we can take more risks and experiment with the content we create. Which is all very exciting. As a Colourful Content Creator, I'll be looking to partner more with brands who I believe in and who align to my aesthetic. I love helping people discover their next great obsession.