"Personal branding is the practice of people marketing themselves and their careers as brands. ...Personal branding is essentially the ongoing process of establishing a prescribed image or impression in the mind of others about an individual, group, or organisation." Wikipedia
When we started Mac&Moore I quickly identified that to create an impact and get noticed we were going to have to think carefully about our personal brand. Our business is a reflection of us and an instant first impression on any potential customer. There is no mistaking that we’re two independent young women with a point of view from current advertising trends to our disdain for mansplaining. Especially in the ever-changing digital world it’s important to show your personality, values and opinions whilst standing out. We’ve found humans connect with stories and content that resonate with them.